Mission, Vision and Values

Our Mission

To be the first choice bank by providing innovative solutions that empower our clients and meet their evolving needs․

Our Vision  

To become the first digital bank in Armenia by expanding our innovative, client oriented activity.

Our Values  

> Innovation – It is in our DNA to be innovative. We bring together finance and technology to enrich our customers’ lives with high quality, secure and fast services․

> Transparency։ We conduct business with integrity, transparency and unwavering ethical standards in all interactions with our team, customers, partners and shareholders.

> Customer centricity։ Our customers are at the heart of everything we do. We prioritize their needs delivering personalized experience, and we are dedicated to their satisfaction․

> Team: Our main asset is our people. We encourage our team to pursue their work with passion and creativity, while continuously developing their skills and fulfilling their potential.

> Social Responsibility։ Our commitment to sustainability drives us to minimize environmental and social risks, ensuring that our activities leave a lasting, positive impact on the community.